Een praktische marketingplanningsmethodiek

Book Chapter (2004)
Author(s)

Sicco C. Santema (TU Delft - Responsible Marketing and Consumer Behavior)

J van de Rijt (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
38-45
ISBN (print)
90-13-01556-5

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