Commoditization and IT Product Innovation Strategies from an IT Firm Perspective
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Abstract
Based on a survey (N = 248 business managers) this study confirms that different types of innovation in IT products have a direct positive impact on IT firms’ business performance. The commoditization level of IT markets acts as a moderator dampening this positive relationship. This implies that IT firms should take existing commoditization levels as well as a mix of IT product innovation types into account as part of their innovation strategy.
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Commoditization_and_IT_Product... (.pdf)
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