Introduction
Rationale and Aims—Why This Book, Why Now?
Nancy Bocken (LUT University, TU Delft - Responsible Marketing and Consumer Behavior)
Paavo Ritala (LUT University)
Laura Albareda (LUT University)
Robert Verburg (TU Delft - Economics of Technology and Innovation)
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Abstract
This chapter introduces the background, aims, contents, and implications of the edited collection “Innovation for Sustainability: Business Transformations Towards a Better World