The cure scale: A formative index of service recovery strategy
Abstract
(2012)
Author(s)
C Lages (External organisation)
R Mostafa (External organisation)
M.C. Säaksjärvi (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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Publication Year
2012
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-1
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