Cross-Case Analysis
A.G. Plugge (TU Delft - Responsible Marketing and Consumer Behavior)
S Nikou (TU Delft - Responsible Marketing and Consumer Behavior)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
Based on the empirical descriptive results of the four case studies, we relate our findings to the antecedents as described in Chap. 4. Our cross-case analysis comprises of four sections. First, we analyse the antecedents as used in our research model. In addition, we compare the cross-case findings with the outcomes of our fsQCA analysis in Chap. 5. Second, we discuss and show how we use Resource Orchestration Theory (ROT) as a theoretical lens to analyse and explain our findings. Third, we theorise on how enterprises may apply an ecosystem approach to orchestrate the studied antecedents in a coherent manner. Finally, we summarise our findings and provide cross-case study conclusions.