Exploring antecedents and consequences of market information processing for more innovative products

Conference Paper (2004)
Author(s)

H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)

H.G. Veldhuizen (TU Delft - Responsible Marketing and Consumer Behavior)

A Griffin (External organisation)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1267-1280

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