Exploring antecedents and consequences of market information processing for more innovative products
Conference Paper
(2004)
Author(s)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
H.G. Veldhuizen (TU Delft - Responsible Marketing and Consumer Behavior)
A Griffin (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:35bfbbad-76c9-49a2-99ec-c6df9fe9693d
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Publication Year
2004
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1267-1280
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