Balancing development costs and sales to optimize the development time of product line additions
Journal Article
(2010)
Author(s)
F Langerak (External organisation)
A Griffin (External organisation)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:3e69dcea-df0c-48d2-9874-cd0c535988cc
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Publication Year
2010
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
27
Pages (from-to)
336-348
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