Designing and Implementing Overarching Servitization Strategies in B2B Manufacturing Industry

Conference paper (2023)

Authors

R.G.H. Bluemink DesIgning Value in Ecosystems
LWL Simonse DesIgning Value in Ecosystems
SC Santema Responsible Marketing and Consumer Behavior
Research Group
DesIgning Value in Ecosystems
Copyright: © 2023 R.G.H. Bluemink, LWL Simonse, S.C. Santema
More Info
expand_more

Published Date

2023

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Research Group

DesIgning Value in Ecosystems

Abstract

Purpose: This paper explores how a B2B technology-driven industrial manufacturer of capital goods can organise a service exploration process to create value for customers and end-users downstream of its value supply chain.
Design/Methodology/Approach: We employed the action research (AR) methodology to design and implement interventions, build new knowledge on strategic exploration and organise a design process for designing service value propositions in a B2B domain.
Findings: Based on the design roadmapping approach, we designed an intervention framework of a strategic service exploration process that addresses the needs and behaviour of customers and end-users in their future living context.
Originality/Value: This paper contributes new knowledge about organising end-user-focused product-service design capabilities and applying strategic design

Files

Designing_and_Implementing_Ove... (pdf)
(pdf | 0.84 Mb)
- Embargo expired in 14-09-2024
Unknown license