How consumers perceive product appearance: the identification of three product appearance attributes
Journal Article
(2009)
Author(s)
J. Blijlevens (TU Delft - Responsible Marketing and Consumer Behavior)
M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
J.P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:4aacbad2-71df-41d4-bced-b7f403588849
More Info
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
3
Pages (from-to)
27-35
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