How consumers perceive product appearance: the identification of three product appearance attributes

Journal Article (2009)
Author(s)

J. Blijlevens (TU Delft - Responsible Marketing and Consumer Behavior)

M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)

J.P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Issue number
3
Volume number
3
Pages (from-to)
27-35

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