Special session summary - Product design and consumer preference
Conference Paper
(2006)
Author(s)
JPL Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
MEH Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
HMJJ Snelders (TU Delft - Responsible Marketing and Consumer Behavior)
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https://resolver.tudelft.nl/uuid:4b2714ec-5f11-4af4-b445-7f9a68c01d86
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Publication Year
2006
Pages (from-to)
502-506
Publisher
Association for Consumer Research
ISBN (print)
0-915552-55-8
Event
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