Collaborating with design consultancy firms for effective strategic decision- Making in new product development
Book Chapter
(2014)
Author(s)
Giulia Calabretta (TU Delft - Responsible Marketing and Consumer Behavior)
G Gemser (External organisation)
NM Wijnberg (External organisation)
P.P.M. Hekkert (TU Delft - Form and Experience)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:55a5557c-59a5-4473-a946-9edb4d498ef7
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Publication Year
2014
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
126-138
ISBN (print)
9781783203765
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