Collaborating with design consultancy firms for effective strategic decision- Making in new product development

Book Chapter (2014)
Author(s)

Giulia Calabretta (TU Delft - Responsible Marketing and Consumer Behavior)

G Gemser (External organisation)

NM Wijnberg (External organisation)

P.P.M. Hekkert (TU Delft - Form and Experience)

Research Group
Responsible Marketing and Consumer Behavior
More Info
expand_more
Publication Year
2014
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
126-138
ISBN (print)
9781783203765

No files available

Metadata only record. There are no files for this record.