The untold story of USA presidential elections in 2016 - Insights from twitter analytics

Conference paper (2017)

Authors

Purva Grover Indian Institute of Technology Delhi
Arpan Kumar Kar Indian Institute of Technology Delhi
Yogesh K. Dwivedi Swansea University
Copyright: © 2017 Purva Grover, Arpan Kumar Kar, Yogesh K. Dwivedi, M.F.W.H.A. Janssen
DOI: https://doi.org/10.1007/978-3-319-68557-1_30
Social media Public policy Twitter analytics Social media analytics Information propagation
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Published Date

2017

Language

English

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Abstract

Elections are the most critical events for any nation and paves the path for future growth and prosperity of the economy. Due to its high impact, a lot of discussions take place among all stakeholders in social media. In this study, we attempt to examine the discussions surrounding USA Election, 2016 in Twitter. Further we highlight some of the domains influencing the voter behaviour by applying the outcome of Twitter analytics to Newman and Sheth’s model of Voter Choice. Through the analysis of 784,153 tweets from 287,838 users over 18 weeks, we present interesting findings on what may have affected the polarization of USA elections.