Product personality and its influence on consumer preference
Journal Article
(2005)
Author(s)
PCM Govers (TU Delft - Responsible Marketing and Consumer Behavior)
J. P.L. Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:5d44d4f9-aa65-463e-b388-3efc2edca8e0
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Publication Year
2005
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
22
Pages (from-to)
189-197
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