Designing a strategy for branding studio OFFFF
To support their clients in bringing new brand identity to life
K.L. Neuteboom (TU Delft - Industrial Design Engineering)
H.J. Hultink – Graduation committee member (TU Delft - Industrial Design Engineering)
E.H.I. van Vught – Mentor (TU Delft - Industrial Design Engineering)
Maarten Laan – Mentor
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Abstract
This report describes the strategic design project conducted in collaboration with OFFFF, a branding studio based in Rotterdam that focuses, among other things, on creating new brand identities for its clients. One of the challenges OFFFF encounters is that not every new brand identity actually comes to life after delivery.
This project investigates what makes some brand identities come to life and generate results, while others gradually lose momentum.