Market information processing for more innovative products: does market information use matter?
Conference Paper
(2003)
Author(s)
H.G. Veldhuizen (TU Delft - Responsible Marketing and Consumer Behavior)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
A Griffin (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:6073eb8d-d91d-4a55-af17-27280dc0b949
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Publication Year
2003
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
11-33
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