Increasing the loyalty effects of eCRM across the service delivery cycle
Conference Paper
(2009)
Author(s)
L.P.A. Simons (TU Delft - Information and Communication Technology)
J Loon (External organisation)
NM Koning (External organisation)
J. Kruse (External organisation)
W.A.G.A. Bouwman (TU Delft - Information and Communication Technology)
Research Group
Information and Communication Technology
To reference this document use:
https://resolver.tudelft.nl/uuid:61aeef29-c977-4791-bede-60b3813c44e6
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Publication Year
2009
Research Group
Information and Communication Technology
Pages (from-to)
590-606
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