Increasing the loyalty effects of eCRM across the service delivery cycle

Conference Paper (2009)
Author(s)

L.P.A. Simons (TU Delft - Information and Communication Technology)

J Loon (External organisation)

NM Koning (External organisation)

J. Kruse (External organisation)

W.A.G.A. Bouwman (TU Delft - Information and Communication Technology)

Research Group
Information and Communication Technology
More Info
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Publication Year
2009
Research Group
Information and Communication Technology
Pages (from-to)
590-606

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