Cultural Embedding Through Social Media
Case Studies of Community Engagement in Four Megaprojects in India
Johan Ninan (TU Delft - Integral Design & Management)
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Abstract
Community engagement is pivotal for the success of infrastructure megaprojects, especially in the operations phase, where the community evaluates whether to use the service or boycott it. There is a need to understand what actions projects take for the cultural embedding of the project with stakeholders and how the community expresses their experiences in the modern era through social media. To bridge this gap, this study delves into social media exchanges during the operational phase of four metro rail projects in India—Chennai, Hyderabad, Kochi, and Nagpur—to understand their commonalities and inform future endeavors. The community in all four megaprojects accepted the focus on sustainability, cultural embedding, and inclusivity. The research underscores how attentively listening to the community via social media channels can facilitate the development of more effective megaprojects and generate greater societal value.