An approach to embody personality in product appearance
Conference Paper
(2011)
Author(s)
JC Ortiz Nicolas (External organisation)
JPL Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
M Aurisicchio (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:62593813-bb55-4b5f-9c7c-d7c8a3e72d9a
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Publication Year
2011
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-6
ISBN (print)
978-94-6190-718-9
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