Supplier involvement in new product development: The preferred supplier from the purchasing, engineering and supplier perspective

Kopecka, J.A.; Santema, Sicco C.; Hultink, H.J.

Supplier involvement in new product development: The preferred supplier from the purchasing, engineering and supplier perspective

Conference paper (2011)

Authors

J.A. Kopecka Responsible Marketing and Consumer Behavior

Sicco C. Santema Responsible Marketing and Consumer Behavior, Air Transport & Operations

H.J. Hultink Responsible Marketing and Consumer Behavior

Research Group

Responsible Marketing and Consumer Behavior

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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior

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