The role of gender congruity for anthropomorphized product perception
Conference Paper
(2007)
Author(s)
EA van den Hende (TU Delft - Responsible Marketing and Consumer Behavior)
R Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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Publication Year
2007
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
neo
Pages (from-to)
667-669
Publisher
Association for Consumer Research
Event
Association for consumer research conference, Vancouver, USA (2012-10-04 - 2012-10-07), Duluth
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