Exploring Overarching PSS Design in B2B Industrial Manufacturing

Conference paper (2020)

Authors

R.G.H. Bluemink DesIgning Value in Ecosystems
Lianne Simonse DesIgning Value in Ecosystems
Sicco C. Santema Responsible Marketing and Consumer Behavior
D Lenior Vanderlande Industries B.V.
Research Group
DesIgning Value in Ecosystems
Copyright: © 2020 R.G.H. Bluemink, LWL Simonse, S.C. Santema, D Lenior
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Published Date

2020

Language

English

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Research Group

DesIgning Value in Ecosystems

Abstract

Purpose: The objective of this study is to explore PSS design approaches for product-service innovation in the B2B manufacturing industry. This paper builds on current research within the Delft University of Technology, researching the role of design as a driver for change and servitization.
Design/Methods/Approach: We studied 13 product-service design cases of ten weeks, carried out by students industrial design engineering. We collected the case data, observed their process and analysed the outcome of the project. We mapped the product-service proposals and built frameworks categorising levels of innovation and the applied strategic design elements and methods.
Findings: Taking an overarching innovation approach, creating a broader perspective on the value chain, exploring new business contexts without being hindered by conventions and limitations and using state-of-art design methods, increase the innovation level of product-service propositions.
Originality/Value: This study draws attention to the importance of strategic design processes in PSS innovation.

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