Product value importance and consumer preference for visual complexity and symmetry

Journal Article (2010)
Author(s)

M.E.H. Creusen (TU Delft - Responsible Marketing and Consumer Behavior)

RW Veryzer (External organisation)

JPL Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2010
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Issue number
9/10
Volume number
49
Pages (from-to)
1437-1452

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