Company performance measurement for automobile companies
A composite indicator from an environmental perspective
Qinqin Zeng (TU Delft - Transport Engineering and Logistics)
Wouter W A Beelaerts Van Blokland (TU Delft - Transport Engineering and Logistics)
Sicco Santema (TU Delft - Responsible Marketing and Consumer Behavior)
G Lodewijks (University of New South Wales)
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Abstract
Current research in the field of performance measurement hasn't presented a rigorous composite indicator for quantifying company performance, with environmental indicators for automobile companies. This paper aims to construct this missing composite indicator. A new approach is developed, including techniques of fuzzy logic, analytic network process, the entropy theory and a geometric mean with unequal weights. The method is transparent, and the composite indicator derived can serve as a statistical tool for benchmarking. A case study is conducted in six leading automobile companies with data from the fiscal year 2016.