How do managers of a business-to-business company look to industrial design

Conference paper (2011)

Authors

A.M. Valencia Cardona Product Innovatie Management
F.E.O.K. Person Responsible Marketing and Consumer Behavior
H.M.J.J. Snelders Responsible Marketing and Consumer Behavior
Department
Product Innovatie Management
More Info
expand_more

Published Date

2011

Language

English

Reuse Rights

Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.

Department

Product Innovatie Management