Elevating the Museum Experience

The Impact of Architectural Interior Design on Visitor Engagement with an Exhibition

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Abstract

This study examines the relationship between design elements and how visitors perceive
exhibitions to assess how architectural interior design influences visitor engagement in
museums. In light of the post-pandemic spike in museum visits, the study attempts to
close the information gap regarding the connection between evolving exhibition narratives
and architectural principles for creating immersive spaces.
Through fieldwork and literature reviews, this study investigates the complex relationship
between visitor engagement and architectural design. The theoretical basis highlights
the significance of layout, traffic flow, and how spatial design influences visitor behavior.
The Maritime Museum in Rotterdam and Schoenenkwartier in Waalwijk serve as two
case studies that highlight these concepts by showcasing how to integrate additional
functions, achieve a balance between structure and freedom, and arrange interactive
features effectively.
The research concludes that architectural interior design significantly influences visitor
engagement through thoughtful layouts and varied installations. Achieving success
requires establishing a balance between direction and liberty, catering to a variety of
audiences, and integrating digital content into the exhibition. The outcomes offer architects
and curators beneficial insights into designing impactful museum environments.