City Branding: An empirical study into City branding based on infrastructure, landscape and spatial/planning in Kuala Lumpur, Dubai, Singapore and Doha

Branding upcoming cities in the Middle and Far East

Master thesis (2018)

Authors

Z.A. Mohamed Civil Engineering & Geosciences

Contributors

W.M. de Jong (mentor)
T. Hoppe (coach)
L.P.I.M. Hombergen (graduation committee member)
Faculty
Civil Engineering & Geosciences, Civil Engineering & Geosciences
Copyright: © 2018 Zakaria Mohamed
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Published Date

21-12-2018

Language

English

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Faculty

Civil Engineering & Geosciences

Abstract

Within the field of construction management & engineering are upcoming cities investigated on how they achieved economic development and how they increased the quality of life by using the phenomena of city branding as development tool. By doing so (city branding), cities hope to get a better position on the global market to attract companies (multinationals), inhabitants and tourists. In addition, also to define local urban identity for the current inhabitants.