City Branding: An empirical study into City branding based on infrastructure, landscape and spatial/planning in Kuala Lumpur, Dubai, Singapore and Doha
Branding upcoming cities in the Middle and Far East
Z.A. Mohamed (TU Delft - Civil Engineering & Geosciences)
W.M. de Jong – Mentor
T. Hoppe – Coach
L.P.I.M. Hombergen – Graduation committee member
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Abstract
Within the field of construction management & engineering are upcoming cities investigated on how they achieved economic development and how they increased the quality of life by using the phenomena of city branding as development tool. By doing so (city branding), cities hope to get a better position on the global market to attract companies (multinationals), inhabitants and tourists. In addition, also to define local urban identity for the current inhabitants.