The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance
Conference Paper
(2000)
Author(s)
F Langerak (External organisation)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
H.S.J. Robben (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:8029d5e5-fbf6-4bdd-9041-5739b954a58b
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Publication Year
2000
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
223-246
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