The effect of product typicality on information processing in a direct experience situation

Launching new product features: a multiple case examination

Launch decisions and new product success: an empirical comparison of consumer and industrial products

The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance

Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance

New consumer product launch: strategies and performance (niet eerder opgenomen)