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H.S.J. Robben
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Authored
6 records found
The effect of product typicality on information processing in a direct experience situation
Conference paper -
S.C. Mooij
,
H.S.J. Robben
The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance
Conference paper -
F. Langerak
,
H.J. Hultink
,
H.S.J. Robben
Launch decisions and new product success: an empirical comparison of consumer and industrial products
Journal article -
H.J. Hultink
,
S.J. Hart
,
H.S.J. Robben
,
A.J. Griffin
Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance
Conference paper -
F. Langerak
,
H.J. Hultink
,
H.S.J. Robben
New consumer product launch: strategies and performance (niet eerder opgenomen)
Journal article -
H.J. Hultink
,
S.J. Hart
,
H.S.J. Robben
,
A.J. Griffin
Launching new product features: a multiple case examination
Journal article -
J.M. Thoelke
,
H.J. Hultink
,
H.S.J. Robben