Launching new product features: a multiple case examination
Journal Article
(2001)
Author(s)
J.M. Thoelke (External organisation)
H.J. Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
H.S.J. Robben (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:ec486b72-45ad-49cd-a513-9c841f68f7ac
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Publication Year
2001
Research Group
Responsible Marketing and Consumer Behavior
Volume number
18
Pages (from-to)
3-14
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