Launching new product features: a multiple case examination

The effect of product typicality on information processing in a direct experience situation

Launch decisions and new product success: an empirical comparison of consumer and industrial products

Preliminary findings on the relationship between market orientation, NPD-activities and NDP-performance

The mediating role of NPD proficiency and NPD performance in the relationships between market orientation and organizational performance

New consumer product launch: strategies and performance (niet eerder opgenomen)