Launch decisions and new product success: an empirical comparison of consumer and industrial products
Journal Article
(2000)
Author(s)
Erik-Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
S.J. Hart (External organisation)
H.S.J. Robben (External organisation)
A.J. Griffin (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:cf3ad7e1-010e-4cf4-a132-903097d3bbed
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Publication Year
2000
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
17
Pages (from-to)
5-23
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