Launch decisions and new product success: an empirical comparison of consumer and industrial products

Journal article (2000)

Authors

H.J. Hultink Responsible Marketing and Consumer Behavior
S.J. Hart External organisation
H.S.J. Robben External organisation
A.J. Griffin External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2000

Language

Undefined/Unknown

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Research Group

Responsible Marketing and Consumer Behavior