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S.J. Hart
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Authored
2 records found
Launch decisions and new product success: an empirical comparison of consumer and industrial products
Journal article -
H.J. Hultink
,
S.J. Hart
,
H.S.J. Robben
,
A.J. Griffin
New consumer product launch: strategies and performance (niet eerder opgenomen)
Journal article -
H.J. Hultink
,
S.J. Hart
,
H.S.J. Robben
,
A.J. Griffin