A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label

Conference paper (2022)

Authors

R.B.R. van den Berge Responsible Marketing and Consumer Behavior
L.B.M. Magnier Responsible Marketing and Consumer Behavior
R. Mugge Responsible Marketing and Consumer Behavior , Design, Organisation and Strategy
Research Group
Design for Sustainability (IDE) (TU Delft)
Copyright: © 2022 R.B.R. van den Berge, L.B.M. Magnier, R. Mugge
DOI: https://doi.org/10.31880/10344/10181
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Published Date

2022

Language

English

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Faculty

Industrial Design Engineering

Department

Sustainable Design Engineering

Research Group

Design for Sustainability

Abstract

Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting repairability and a product lifetime label can potentially encourage consumers to extend product lifetimes. In this paper, we present in-depth insights in how consumers make estimations about product lifetimes, and their attitudes towards repairability and a product lifetime label. Our results reveal that consumers feel unable to make a well-informed estimation about the product lifetime, have negative associations with product repairability, and have concerns about how use intensity and use behavior can be taken into account on a label. Additionally, displaying a minimum number of years on a label may cause unintentional rebound effects.