A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label

Conference Paper (2022)
Author(s)

Renske van den Berge (TU Delft - Responsible Marketing and Consumer Behavior)

L.B.M. Magnier (TU Delft - Responsible Marketing and Consumer Behavior)

Ruth Mugge (TU Delft - Design, Organisation and Strategy, TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Design for Sustainability
Copyright
© 2022 R.B.R. van den Berge, L.B.M. Magnier, R. Mugge
DOI related publication
https://doi.org/10.31880/10344/10181
More Info
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Publication Year
2022
Language
English
Copyright
© 2022 R.B.R. van den Berge, L.B.M. Magnier, R. Mugge
Research Group
Design for Sustainability
Pages (from-to)
1-6
Reuse Rights

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Abstract

Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting repairability and a product lifetime label can potentially encourage consumers to extend product lifetimes. In this paper, we present in-depth insights in how consumers make estimations about product lifetimes, and their attitudes towards repairability and a product lifetime label. Our results reveal that consumers feel unable to make a well-informed estimation about the product lifetime, have negative associations with product repairability, and have concerns about how use intensity and use behavior can be taken into account on a label. Additionally, displaying a minimum number of years on a label may cause unintentional rebound effects.

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