A poorly educated guess: consumers’ lifetime estimations, attitudes towards repairability, and a product lifetime label
Renske van den Berge (TU Delft - Responsible Marketing and Consumer Behavior)
L.B.M. Magnier (TU Delft - Responsible Marketing and Consumer Behavior)
Ruth Mugge (TU Delft - Design, Organisation and Strategy, TU Delft - Responsible Marketing and Consumer Behavior)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
Consumers’ expectations about product lifetimes have an influence on the actual lifetimes. Promoting repairability and a product lifetime label can potentially encourage consumers to extend product lifetimes. In this paper, we present in-depth insights in how consumers make estimations about product lifetimes, and their attitudes towards repairability and a product lifetime label. Our results reveal that consumers feel unable to make a well-informed estimation about the product lifetime, have negative associations with product repairability, and have concerns about how use intensity and use behavior can be taken into account on a label. Additionally, displaying a minimum number of years on a label may cause unintentional rebound effects.