The story vs. the physical concept: predicting early consumer reactions towards really new products
Conference Paper
(2009)
Author(s)
Ellis Van den Hende (TU Delft - Responsible Marketing and Consumer Behavior)
Jan Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:81c90162-23de-44dd-9f76-ff09a0841051
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Publication Year
2009
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-7
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