Motivation for do-it-yourself in rural base of the pyramid communities and the changing landscape

Conference Paper (2019)
Author(s)

Prarthana Majumdar (TU Delft - Emerging Materials)

Sharmistha Banerjee (Indian Institute of Technology Guwahati)

JC Carel Diehl (TU Delft - Design for Sustainability)

Jo van Engelen (TU Delft - Design for Sustainability)

Research Group
Emerging Materials
DOI related publication
https://doi.org/10.1007/978-981-13-5977-4_52
More Info
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Publication Year
2019
Language
English
Research Group
Emerging Materials
Pages (from-to)
611-625
ISBN (print)
978-981135976-7

Abstract

Making is a creative experience of imagination and tinkering through which one finds resourcefulness in surrounding objects and materials. The propensity to make has been widely studied through Ryan and Deci’s self-determination theory that sheds light on how makers are driven by intrinsic and extrinsic motivational factors. However, most of these studies have focused on do-it-yourself (DIY) movements that originated in the West such as the maker movement, the steampunk movement, and regenerative living. In this paper, we focus on the Base of the Pyramid (BoP) community from rural India and present a study that investigates into the motivational tendencies that catalyze DIY in such communities. We studied DIY practices in five BoP communities in rural India (Assam, a northeastern state of India) through contextual enquiry using semi-structured interviews. In the light of practice theory that considers skills, images, and stuff as the three components of a practice, we analyzed the motivational factors that give meaning to DIY in rural BoP communities. Furthermore, the observed inter-generational trend(s) showed how the linkages between these interconnected elements are changing over time and how new meaning might be required for DIY practices to sustain in such communities.

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