Using narrative transportation to enhance new product comprehension
Conference Paper
(2007)
Author(s)
EA van den Hende (TU Delft - Industrial Design Engineering)
JPL Schoormans (TU Delft - Industrial Design Engineering)
HMJJ Snelders (TU Delft - OLD Management and Organisation, TU Delft - Industrial Design Engineering)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:8aadc654-785b-4a7b-a758-a6e0719c3803
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Publication Year
2007
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Bibliographical Note
neo
Pages (from-to)
205-205
Publisher
Association for Consumer Research
ISBN (print)
978091552603
Event
European conference of the association for consumer research, Milan, Italy (2007-07-11 - 2007-07-14), Duluth
Downloads counter
33
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