Design strategies for consumers’ continued usage of reusable packaging systems (RPSS)

Journal Article (2024)
Author(s)

Xueqing Miao (TU Delft - Industrial Design Engineering)

Lise Magnier (TU Delft - Industrial Design Engineering)

Ruth Mugge (Universiteit van Amsterdam, TU Delft - Industrial Design Engineering)

Research Group
Responsible Marketing and Consumer Behavior
DOI related publication
https://doi.org/10.1017/pds.2024.140 Final published version
More Info
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Publication Year
2024
Language
English
Research Group
Responsible Marketing and Consumer Behavior
Volume number
4
Pages (from-to)
1379-1388
Event
18th International DESIGN Conference 2024 (2024-05-20 - 2024-05-23), Dubrovnik, Croatia
Downloads counter
271
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Abstract

Reusable packaging systems are emerging as a promising solution to combat the growing issue of packaging waste. While consumers generally recognise the environmental advantages of reuse, their actual reuse behaviours may result in insufficient reuse and an unintentional undermining of sustainability efforts. We conducted two creative workshops, created a large number of potential design interventions and further developed them into 16 design strategies for consumers' continued usage of RPSs through thematic analysis. These findings can inspire future research and the development of RPSs.