Design strategies for consumers’ continued usage of reusable packaging systems (RPSS)
Xueqing Miao (TU Delft - Responsible Marketing and Consumer Behavior)
L. Magnier (TU Delft - Responsible Marketing and Consumer Behavior)
R. Mugge (Universiteit van Amsterdam, TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
Reusable packaging systems are emerging as a promising solution to combat the growing issue of packaging waste. While consumers generally recognise the environmental advantages of reuse, their actual reuse behaviours may result in insufficient reuse and an unintentional undermining of sustainability efforts. We conducted two creative workshops, created a large number of potential design interventions and further developed them into 16 design strategies for consumers' continued usage of RPSs through thematic analysis. These findings can inspire future research and the development of RPSs.
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