Behavior Change
Jeremy Faludi (TU Delft - Design for Sustainability)
R. Mugge (TU Delft - Responsible Marketing and Consumer Behavior)
C.A. Bakker (TU Delft - Design for Sustainability)
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Abstract
Fogg’s model of behavior change says: motivation is whether people want to change, ability is whether people can change, and prompts are stimuli that provoke actual change.
Ajzen’s theory of planned behavior says: attitude is what a person thinks and feels, subjective norms are what that person thinks others believe, and perceived behavioral control is how easy or hard they think it is to change their behavior.
Lockton’s “Design with Intent” tool includes these and many more theories of change with 101 persuasion tactics grouped into eight theoretical “lenses.”
To encourage better behavior with your design, focus on the user experience, make it easy and compelling for the user to act better.