The effect of R&D-marketing integration on NPD success - The case of SMEs in the growing economy of Slovenia

Journal article (2011)

Authors

N Fain Responsible Marketing and Consumer Behavior
J.P.L. Schoormans Responsible Marketing and Consumer Behavior
J Duhovnik External organisation
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2011

Language

English

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Research Group

Responsible Marketing and Consumer Behavior