Circular ecosystem innovation

An initial set of principles

Journal article (2020)

Authors

J.C. Konietzko Circular Product Design - IDE
N.M.P. Bocken Responsible Marketing and Consumer Behavior , Lund University
H.J. Hultink Responsible Marketing and Consumer Behavior
Research Group
Circular Product Design (IDE) (TU Delft)
Circular economy Innovation ecosystems Circular business models Platform ecosystems Service ecosystems
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Published Date

2020

Language

English

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Faculty

Industrial Design Engineering

Department

Sustainable Design Engineering

Research Group

Circular Product Design

Abstract

A circular economy maximizes the value of material resources and minimizes greenhouse gas emissions, resource use, waste and pollution. We will posit that circularity needs to be understood as a property of a system (e.g., the mobility system of a city), rather than a property of an individual product or service (e.g., a car or a car-sharing service). Hence, there is a need for more knowledge on how to innovate towards ‘circular ecosystems’. This study proposes a set of principles for ‘circular ecosystem innovation’, based on: 1) a concise literature review to retrieve recommended principles on how to successfully innovate in ecosystems, 2) a mobility case of circular ecosystem innovation to investigate how relevant and useful these principles are for circular oriented innovation. The case data include 20 interviews, workshop data and internal background documents. The identified principles can be categorized in three groups: 1) collaboration (i.e., how firms can interact with other organizations in their ecosystem to innovate towards circularity), 2) experimentation (i.e., how firms can organize a structured trial-and-error process to implement greater circularity) and 3) platformization (i.e., how firms can organize social and economic interactions via online platforms to achieve greater circularity). Future research may focus on identifying opportunities and barriers to applying these principles in different contexts than in the one that is investigated in the present study.