Why didn't they ask the supplier? The utilization of supplier information and knowledge in the fuzzy front end of new product development
Doctoral Thesis
(2013)
Author(s)
JA Kopecka (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:a2d8ba04-5f35-4f2a-b515-4a940c0b1931
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Publication Year
2013
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-90-9027742-4
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