Why didn't they ask the supplier? The utilization of supplier information and knowledge in the fuzzy front end of new product development

Doctoral Thesis (2013)
Author(s)

JA Kopecka (TU Delft - Responsible Marketing and Consumer Behavior)

Contributor(s)

Sicco Santema – Promotor

H.J. Hultink – Copromotor

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2013
Language
English
Research Group
Responsible Marketing and Consumer Behavior
ISBN (print)
978-90-9027742-4

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