Exploring mediating and moderating influences on the links among cycle time, proficiency in entry timing, and new product profitability
Journal Article
(2008)
Author(s)
F Langerak (External organisation)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
A Griffin (External organisation)
Research Group
Responsible Marketing and Consumer Behavior
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https://resolver.tudelft.nl/uuid:a3846f88-24f7-4fa9-828d-86af6a7d8928
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Publication Year
2008
Research Group
Responsible Marketing and Consumer Behavior
Issue number
4
Volume number
25
Pages (from-to)
370-385
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