Creating a Taxonomy of Business Models for Data Marketplaces
Montijn van de Ven (Eindhoven University of Technology)
Antragama Ewa Abbas (TU Delft - Information and Communication Technology)
Z. Roosenboom-Kwee (TU Delft - Economics of Technology and Innovation)
G.A. de Reuver (TU Delft - Information and Communication Technology)
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Abstract
Data marketplaces can fulfil a key role in realizing the data economy by enabling the commercial trading of data between organizations. Although data marketplace research is a quickly evolving domain, there is a lack of understanding about data marketplace business models. As data marketplaces are vastly different, a taxonomy of data marketplace business models is developed in this study. A standard taxonomy development method is followed to develop the taxonomy. The final taxonomy comprises of 4 meta-dimensions, 17 business model dimensions and 59 business model characteristics. The taxonomy can be used to classify data marketplace business models and sheds light on how data marketplaces are a unique type of digital platforms. The results of this research provide a basis for theorizing in this rapidly evolving domain that is quickly becoming important.