The different roles of product appearance in consumer choice

Journal Article (2005)
Author(s)

MEH Creusen (TU Delft - Responsible Marketing and Consumer Behavior)

Jan Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)

Research Group
Responsible Marketing and Consumer Behavior
More Info
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Publication Year
2005
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
22
Pages (from-to)
63-81

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