The different roles of product appearance in consumer choice
Journal Article
(2005)
Author(s)
MEH Creusen (TU Delft - Responsible Marketing and Consumer Behavior)
Jan Schoormans (TU Delft - Responsible Marketing and Consumer Behavior)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:a4804924-1642-455b-b06a-2d4ea847af02
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Publication Year
2005
Research Group
Responsible Marketing and Consumer Behavior
Issue number
1
Volume number
22
Pages (from-to)
63-81
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