Processes for making strategic new product portfolio decisions
Conference Paper
(2010)
Author(s)
L. Kester (TU Delft - Responsible Marketing and Consumer Behavior)
Erik Jan Hultink (TU Delft - Responsible Marketing and Consumer Behavior)
A Griffin (External organisation)
Kristina Lauche (TU Delft - OLD Design Theory and Methodology)
Research Group
Responsible Marketing and Consumer Behavior
To reference this document use:
https://resolver.tudelft.nl/uuid:a63eb48a-3b68-4a20-8262-f33e292d0268
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Publication Year
2010
Research Group
Responsible Marketing and Consumer Behavior
Pages (from-to)
1-40
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