Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions–insights from user-generated content on Twitter
Purva Grover (Indian Institute of Technology Delhi)
Arpan Kumar Kar (Indian Institute of Technology Delhi)
M.F.W.H.A. Janssen (TU Delft - Information and Communication Technology)
P. Vigneswara Ilavarasan (Indian Institute of Technology Delhi)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.