Perceived usefulness, ease of use and user acceptance of blockchain technology for digital transactions–insights from user-generated content on Twitter

Journal article (2019)

Authors

Grover Grover Indian Institute of Technology Delhi
Kar Kar Indian Institute of Technology Delhi
Ilavarasan Ilavarasan Indian Institute of Technology Delhi
Copyright: © 2019 Purva Grover, Arpan Kumar Kar, M.F.W.H.A. Janssen, P. Vigneswara Ilavarasan
DOI: https://doi.org/10.1080/17517575.2019.1599446
Blockchain Smart contracts Acceptance Technology adoption Collective intelligence Initial coin offering Social media analytics User generated content
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Published Date

2019

Language

English

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Abstract

Although blockchain has attracted a great deal of attention from academia and industry there is a lack of studies on acceptance drivers. This study explores blockchain acceptance by mining the collective intelligence of users on Twitter. It maps blockchain user acceptance drivers to technology acceptance constructs. The analysis shows that users are attracted by security, privacy, transparency, trust and traceability aspects provided by blockchain. On Twitter more discussions on blockchain benefits than on drawbacks. Initial coin offering (ICO) is extensively discussed. The study provides guidelines for managers and concludes by presenting the limitations of the study along with future research directions.