Engaging employees with their organisation's vision
Using visual storytelling through sketching
Z.S. Dankfort (Student TU Delft)
M Goncalves (TU Delft - DesIgning Value in Ecosystems)
F.E. Wegener (TU Delft - Responsible Marketing and Consumer Behavior)
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Abstract
This paper explores the use of visual storytelling, for instance sketching, in organisational strategy practices. It contributes to an understanding of how design education has to change in order to broaden the skillset of design students, for them to be able to redesign organisations.