Design as a driver for packaging innovation relations between NPD, awarded design and commercial success of food & beverage packaging

Conference Paper (2011)
Author(s)

W.H. Colenbrander (TU Delft - OLD Management and Organisation)

Jan Buijs (TU Delft - OLD Management and Organisation)

S Harkema (External organisation)

Research Group
OLD Management and Organisation
More Info
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Publication Year
2011
Language
English
Research Group
OLD Management and Organisation
Pages (from-to)
1-19
ISBN (print)
1998-7374

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