Design as a driver for packaging innovation relations between NPD, awarded design and commercial success of food & beverage packaging
Conference Paper
(2011)
Author(s)
W.H. Colenbrander (TU Delft - OLD Management and Organisation)
Jan Buijs (TU Delft - OLD Management and Organisation)
S Harkema (External organisation)
Research Group
OLD Management and Organisation
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https://resolver.tudelft.nl/uuid:adaacffc-d393-4508-b21f-f4766d40af5e
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Publication Year
2011
Language
English
Research Group
OLD Management and Organisation
Pages (from-to)
1-19
ISBN (print)
1998-7374
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