Demonstrating Dark Haptics Scenarios for Future XR Advertising
Karthikeya Puttur Venkatraj (TU Delft - Industrial Design Engineering, Centrum Wiskunde & Informatica (CWI))
Christina Schneegass (TU Delft - Industrial Design Engineering)
Gijs Huisman (TU Delft - Industrial Design Engineering)
Abdallah El Ali (Centrum Wiskunde & Informatica (CWI), Universiteit Utrecht)
More Info
expand_more
Other than for strictly personal use, it is not permitted to download, forward or distribute the text or part of it, without the consent of the author(s) and/or copyright holder(s), unless the work is under an open content license such as Creative Commons.
Abstract
We demonstrate the manipulative potential of haptics (‘Dark Haptics’) for the future of advertising in eXtended Reality (XR). Our demonstration showcases two haptic and one pseudo-haptic interactions as a XR-based advertising strategy that can subtly manipulate user actions in this dark future of advertising work. Developed in Unreal Engine 5.5 for the Meta Quest 3, this single-user Virtual Reality experience presents an initial exploration of the manipulative qualities of haptics design that can be exploited within immersive environments. By highlighting these dark design patterns, our demonstration aims to raise awareness and initiate discussion around the ethical implications of haptic feedback for the future of work in immersive environments, particularly within advertising. Our work lays the groundwork for future research and development of tools to mitigate the potential harms and risks of dark haptics as immersive technologies become more integrated into professional and commercial environments.
help_outline