Collaborating with design consultancy firms for effective strategic decision- Making in new product development

Conference paper (2013)

Authors

G. Calabretta Responsible Marketing and Consumer Behavior
G Gemser External organisation
NM Wijnberg External organisation
P.P.M. Hekkert Design Aesthetics - IDE
Research Group
Responsible Marketing and Consumer Behavior
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Published Date

2013

Language

English

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Research Group

Responsible Marketing and Consumer Behavior